Have you ever taken a test to prove that you are not a robot? The test comes in scribble words, photos and just a checkbox like the one on top. This normally happens when you’re registering an account or posting online. It is a form of security to prevent bots from ‘messing’ the system. Eg. creating thousands of bot accounts to follow yourself on Instagram. … Continue reading Legal and Ethical issues

Have you ever seen a campaign that is so well done that you still remember till this day or when you look at a certain place or item, it will remind you of the campaign? That is an example of successful campaign. Campaigns were different back in the days where there are only traditional media. New media create more intermediaries and more engagement. Hence, the … Continue reading Digital Campaigns

“GOOGLE” I believe this brand or company is not a stranger to anyone. In fact, we use it whenever we have a question. What about SEO? Search Engine Optimisation? Not so much? SEO is a structure being used by normally companies to “rank up” in search engine results. Company are “ranked up” based on quality of content, On-page SEO and off-page SEO. By “ranking up”, … Continue reading SEO

How do Big data and IoT link? : DisneyLand MagicBand Big data in IoT is when large amount of datas are shared and processed in different storage technologies. MagicBand is a wearable device that allows people to use like an Ez-link or Condo card! It’s made all-in-one to lighten Disneyland’s visitors baggage and also a nice souvenir with memorable experience. It is a magical example … Continue reading BIG DATA

Having a mobile phone not a weird and surprising sight anymore. In fact, there are about 3.8 billions of people are using a smartphone(s). Fun fact: the first smartphone is released in 1992. People are now relied on their mobile phone; bringing it everywhere, even to the toilet at home. Therefore, it is a very personal item that companies can use to market to many … Continue reading Mobile Marketing

Hi, i’m Jane and this is my first blog post. In this blog post, i’ll discuss about viral marketing. 😊 “What is viral marketing?” Viral marketing is quite common in this era of technology. It is normally use by company to encourage audience to share about the company’s products or services with the help of internet. How to use “viral marketing”? In order to be … Continue reading Viral Marketing